IMPRESSIONS
POSTS
(designs and copy cross-posted across Fact Post platforms)
ENGAGEMENTS
(likes, comments, shares, saves)
ENGAGEMENT RATE
*In line with my NDA, this section is focused on process rather than internal DNC-specific workflows.
Fact Post runs on a same-day, and often same-hour, production cycle: a story breaks, the team verifies it, and a graphic needs to be live before the news cycle moves on. Working inside that constraint meant developing a repeatable process, rather than starting from scratch each time.
The graphic pipeline:
Source the story. Conduct online research, write notes, and gather verified facts.
Write the headline and copy. Cut the story down to its shortest, clearest version.
Choose the imagery. Select photos that convey the story's tone and substance..
Apply the visual treatment. Set the color and contrast choices that flag a story's tone at a glance.
Build the layout. Fit the story into a platform-appropriate structure: single panel, two-panel, carousel, etc.
Send for team approvals, publish, and cross-post. Adapt the same assets across Instagram, Facebook, TikTok, etc.
A few principles came out of this process:
STRATEGY, DESIGN, AND CADENCE BUILT FOR SPEED
Simplicity by platform
What worked on Instagram didn't always work on Facebook. Facebook audiences responded better to a clean two-panel structure: one panel for the headline, one for supporting context. Instagram could carry more visual complexity in a single frame. Designing for the platform, not just the story, was important.
Oppositions vs. wins
Stories exposing the Trump administration and stories celebrating Democratic wins do not carry the same tone. Therefore, shadow, contrast, saturation, and exposure drove the image treatment. Image choice mattered as well; the right photos can signal a story's stakes before anyone reads the headline.
Memorable headlines
Less text is often better. Political developments are complicated by nature, and the idea is to translate that complexity into simple language that scrolling audiences could absorb within seconds. Every headline pass is important, cutting words until the essential facts remain.
RESULTS AND REFLECTION
Learning how to produce short-form content is the biggest skill I learned from my time at the DNC. It's a skill I want to keep building in future campaigns and political work, where the speed of a response can matter as much as the message itself.
Speed is the strategy
Simple graphics and fast turnaround aren't a compromise on quality. They're what make breaking news content work.
Platform impacts performance
The same story can land differently on Instagram, Facebook, X, and TikTok. Designing for a platform's native format matters as much as designing for the story.
Design and video editing can shape narratives
Pairing facts with clear, intentional visual choices is one of the more effective tools for countering misinformation: not just documenting the news, but actively pushing back on it.
